NOBLE ENTERPRISE is:
Our economic system must evolve to meet the changing needs and aspirations of humanity, writes transformational author Darwin Gillett, in his thought provoking book Noble Enterprise: The Commonsense Guide to Uplifting People and Profits. The author demonstrates clearly how a fulfilled and empowered workforce is beneficial to a company and to the economy as a whole.
Bravo! Dar Gillett shows that, when the CEO truly believes that “people are the company’s most important asset,” he or she can achieve miracles. The case example in this book sings out with excitement and joy as the nearly 3,000 people of a failing company rally to transform it into an industry leader in just three years.
Dar Gillett has been a pioneer in the field of spirituality in the workplace as an executive, a consultant, and an author. In Noble Enterprise, he offers us a model for the future of corporations, if we are to have a sustainable, just, and balanced planet. Both practical and visionary, this book will help you to transform the organization and—in some small way—the world! And you will be transformed in the process.
Noble Enterprise sets a high standard for books on business with its skillful combination of economics, strategy and leadership that creates a fresh approach for making companies great places to work – and great performers.
I took Noble Enterprise with me on an 11:30 pm flight from Istanbul to Beijing with the goal of just skimming it briefly and then sleeping. But I got so engrossed in the book that I read it cover to cover. I found the premise not only extremely exciting, but it also gave me hope as an employee and leader. Overall, a great read!!
Since 1989 I have read a minimum of 120 business books a year, and I can say without question that Noble Enterprise is one of the best I have ever read. Why? Because it does such an incredible job of getting to the heart and soul of what it takes to run a truly successful business in modern times.
“Now, more than ever, leaders need to understand that great companies are built by taking fantastic care of employees… so that they can take superb care of the customer. Gillett has done an incredible job of giving clear, specific, and actionable ideas to help the reader understand exactly what they must do to create a Noble Enterprise.
“I was so impressed with this book that I bought several more copies to send to clients around the world — because I felt so strongly that this was a message they needed to hear. If you are interested in building an organization that uplifts people, delights customers and creates sustainable profitability and success — you absolutely need to read this book.