Since 1989 I have read a minimum of 120 business books a year, and I can say without question that Noble Enterprise is one of the best I have ever read. Why? Because it does such an incredible job of getting to the heart and soul of what it takes to run a truly successful business in modern times.
“Now, more than ever, leaders need to understand that great companies are built by taking fantastic care of employees… so that they can take superb care of the customer. Gillett has done an incredible job of giving clear, specific, and actionable ideas to help the reader understand exactly what they must do to create a Noble Enterprise.
“I was so impressed with this book that I bought several more copies to send to clients around the world — because I felt so strongly that this was a message they needed to hear. If you are interested in building an organization that uplifts people, delights customers and creates sustainable profitability and success — you absolutely need to read this book.
It’s Book Review Time: Noble Enterprise. Learn the principles of business that lead to success by learning how one company turned losses …
Our economic system must evolve to meet the changing needs and aspirations of humanity, writes transformational author Darwin Gillett, in his thought provoking book Noble Enterprise: The Commonsense Guide to Uplifting People and Profits. The author demonstrates clearly how a fulfilled and empowered workforce is beneficial to a company and to the economy as a whole.
Besides a more detailed story of AT&T Canada LDS, the author provides more insight into how to create a Noble Enterprise – one that achieves great business results and also (and really because it) makes the world a better place …
Noble Enterprise sets a high standard for books on business with its skillful combination of economics, strategy and leadership that creates a fresh approach for making companies great places to work – and great performers.
It is a “must read” for serious students and practitioners of leadership.